Mapúa Malayan Digital College (MMDC) designed a curriculum that provides students with knowledge of the latest marketing and digital trends and equips them with exceptional technical and soft skills to make them stand out in IT and business. MMDC’s fully-online degrees now have two additional specializations under the BS Information Technology program namely Entrepreneurship Technology and Marketing Technology. The latter develops key skills in digital marketing, social media, e-commerce, business development and content management as well as essential soft skills that will give graduates of this specialization an edge among their peers.
Here are 5 careers Marketing Technology graduates can explore:
Content Marketing Manager
Content Marketing Managers are responsible for developing, planning and implementing content strategies both offline and online. Since there are so many different types of content nowadays, content managers are needed to determine what will work best for the business and what will drive interest and engagement from consumers and to get them to purchase the product or service promoted.
MMDC’s BS Information Technology with a specialization in Marketing Technology includes classes like Platform Technologies and Online Advertising Platforms so students will know the best use of various online platforms for different types of content. But more than just knowing what type of content will attract consumers and how to structure a strong content marketing plan, leading a team of creatives in a tech-driven world requires leadership, resourcefulness, and adaptability to succeed.
A Content Marketing Manager may earn Php 60,000 to Php 150,000 a month depending on the company, level of expertise, and experience. Companies hiring include AXA group and Rustan Commercial Corporation.
Marketing Analytics Manager
Graduates of BS Information Technology with a specialization in Marketing Technology will have a good grasp of coding languages to utilize and interpret data, as well as develop strong communication and collaboration skills that are key to qualify for more managerial roles in a business.
A Marketing Analytics Manager utilizes data to implement personalized marketing and engagement strategies and is able to understand market trends and customer behavior to influence data-driven decisions so that a business can increase its return on investment or ROI. MMDC’s classes such as Business Intelligence and Analytics and Data Visualization Techniques are perfect for those who will have to handle big data and use various data analytics tools such as Google Analytics and Tableau to present insights that may steer the direction of future marketing efforts and greatly improve overall business performance.
A Marketing Analytics Manager may earn Php 50,000 to Php 100,000 depending on the company, level of expertise and experience. Companies hiring include Unilab and Aboitiz Power.
E-commerce Manager
An E-commerce Manager is responsible for developing and executing digital marketing strategies as well as overseeing the design and functionality of a business' online selling platform to ensure that it will effectively reach the target market and thereby reach goals and milestones. This means that an E-commerce manager must be able to supervise a team of developers, content writers, and graphic designers to create and maintain a platform that will continue to make profit and increase brand awareness.
Apart from these, they also have to stay up-to-date with the latest marketing trends and study sales-related metrics to improve future campaigns and drive revenue growth. It is also crucial to have strong critical thinking and communication skills as this role relies heavily on collaboration with different talents so that its online platform will stand out among its competitors. Marketing Technology classes such as Platform Technologies and System Integration and Architecture will be useful for graduates who may want to pursue this career path.
An E-commerce Manager may earn Php 60,000 to Php 70,000 a month depending on the company, level of expertise, and experience. Companies hiring include Lazada and Entrego.
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for building brand awareness through marketing campaigns using digital platforms such as social media, newsletters and online messaging channels. Digital marketers are key to growing businesses since they are tasked to reach customers and potential customers to increase sales with creative and effective communication strategies.
In MMDC’s BS Information Technology with a specialization in Marketing Technology, students will develop both technical and soft skills that are needed to thrive in the competitive landscape. Students will learn how to use marketing and e-commerce tools such as Mailchimp, Shopify and Canva, and courses such as Next-Gen Digital Advertising and Data Visualization Techniques will teach students how to use data in marketing and digital advertising.
A Digital Marketing Specialist may earn Php 50,000 to Php 100,000 a month depending on the company, level of expertise, and experience. Companies hiring include 7-Eleven and Ayala Land.
Social Media Manager
According to an article, 5.8 billion people will be reachable through social media advertising by 2027. This means that social media will continue to be a powerful tool for any business that wants to increase its reach and engagement and boost revenue sales. Because of this, Social Media Managers are needed to develop and implement strategies that will achieve these and amplify brand awareness across various social media platforms.
Courses like Social Media Advertising and Business Intelligence and Analytics will equip students with the knowledge and skills to utilize social media in the most efficient way for the organization they work for. Along with these technical skills, MMDC’s Problems, Projects and Cases method will also help develop soft skills such as communication, project management, and critical thinking skills and put them into practice while they are in school.
A Social Media Manager may earn Php 50,000 to Php 120,000 a month depending on the company, level of expertise, and experience. Companies hiring include GCash and Concentrix.
As technology creates more career opportunities, MMDC will push for innovation to make quality online education accessible to anyone willing to take the first step into a brighter future. There are many more careers and businesses MMDC graduates can explore and excel in, but the knowledge and soft skills gained will prepare them to be the best in their chosen path. If you are interested in learning more about our Business-Focused IT programs, click here .
Applications for the school year 2024 to 2025 are ongoing. Term 1 will start in August 2024. Apply now.
