What makes our Business-Focused B.S Information Technology degree different?

Our BSIT program offers specialized business paths in Data Analytics, Marketing Technology, and Entrepreneurship Technology, focusing on the strategic application and implementation of technology in business and across sectors. Graduates will learn to harness technology for data organization, enhance marketing execution with strategic and tactical tech stacks, and employ essential software-as-a-service (SaaS) tools for entrepreneurial success. They will practice integrating and applying technological solutions using AI generated code, preparing them for roles such as data analysts, marketing technologists, and tech-enabled entrepreneurs.


“IT and business are becoming more intertwined. Not only are people expected to know the tools, but they also need the ability to implement them as they are guided by business objectives. Our specialized tracks in the business-focused IT program will help you stand out by ensuring you experience using key tools and systems for analytics, advertising, enterprise efficiency, or customer management in the context of achieving business outcomes. These integrated skills ensure you're equipped to navigate the complexities of the modern digital landscape.”

- Kimberly Cruz, MIS

IT Program Head


Prime yourself for the future — now. Mapúa Malayan Digital College currently offers an impactful bachelor degree program in BS Information Technology to equip students for the most in-demand careers.

Download our program brochure for complete details.

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Specialization in Data Analytics
Are you detail-oriented with a passion for tech, numbers, and data? Then, specialize in Data Analytics! Develop skills in basic data cleaning and transformation, and data analysis that are necessary in supporting business and product decisions. Graduates from this specialization will be trained in using development tools to generate reports, dashboards, and analytical solutions. according to business rules and specifications.
Your Future Career Options
Associate Data Analyst
money
PHP 50,000 - PHP 100,000*

Harness the power of data to unlock hidden insights and drive strategic decisions that propel businesses to new heights.
Associate Business Analyst
money
PHP 55,000 - PHP 110,000*

Dive deep into the business world, uncovering opportunities for growth and innovation that shape the future of industries.
Sales Analyst
money
PHP 55,000 - PHP 120,000*

Uncover the secrets to sales success, decoding data to drive revenue growth and steer businesses toward prosperity.
Social Media Analyst
money
PHP 50,000 - PHP 100,000*

Become a digital trendsetter, decoding social media landscapes to craft strategies that captivate audiences and drive engagement.
Web Analyst
money
PHP 50,000 - PHP 110,000*

Navigate the digital frontier with finesse, optimizing websites to deliver seamless user experiences and drive business success.
Associate Organizational Process Analyst
money
PHP 55,000 - PHP 115,000*

Master the art of efficiency, transforming organizational processes to streamline operations and fuel productivity.

*These monthly salary ranges are approximate and can fluctuate based on various factors such as the company's budget, the specific responsibilities of the role, and the candidate's level of expertise.

Your Courses in the Next 4 Years

IT Major Courses
Core Computing Courses

Introduction to Computing

Computer Programming 1

Computer Programming 2

Data Structures and Algorithms

Information Management

Applications Development and Emerging Technologies

Professional Courses

Computer Networks

Human-Computer Interaction

Discrete Structures

Object-Oriented Programming

Database Principles and Applications

Advanced Object-oriented Programming

Object-oriented System Analysis and Design

Data Visualization Techniques

Cloud Computing

Web Systems and Technology 1

System Administration and Maintenance

System Integration and Architecture

Social and Professional Issues

Platform Technologies

Integrative Programming and Technologies

Information Assurance and Security 1

Information Assurance and Security 2

Data Analytics Fundamentals

Cybersecurity Fundamentals

Technical Support

Professional Elective Courses

Math for Machine Learning: Linear Algebra

Statistical Analysis

Data Mining Principles

Machine Learning and Predictive Analytics

Capstone

Capstone 1

Capstone 2

Internship

IT Practicum/PEP

General Courses
General Core Courses

Understanding the Self

Readings in Philippine History

The Contemporary World

Science, Technology, and Society

Art Appreciation

Ethics

Purposive Communication

Mathematics in the Modern World

General

Gender and Society

People and the Earth's Ecosystems

Philippine Popular Culture

Life and Works of Rizal

Rizal's Life and Works

Institutional Courses

College Logic and Math

English and Communication

Specialization in Marketing Technology
In Marketing Technology, you'll harness the power of cutting-edge tools to supercharge your marketing efforts. From analytics to targeted advertising, to the latest online platforms, you'll learn how to reach your audience effectively. Elevate your brand, and gain the edge you need to succeed in today's competitive landscape. Graduating from this program will possibly open more senior positions for you in various industries.
Your Future Career Options
Digital Marketing Specialist
money
PHP 50,000 - PHP 100,000*

Amplify marketing campaigns with the sharpened skills and new experience gained after being exposed to key tools for e-commerce and marketing.
Social Media Manager
money
PHP 50,000 - PHP 120,000*

Take the lead and be confident in creating social media strategies in various platforms that will lead to a brand’s success.
SEO Specialist
money
PHP 50,000 - PHP 120,000*

Build awareness for brands to reach a wider demographic and implement strategies that will make them top of mind.
Content Marketing Manager
money
PHP 60,000 - PHP 150,000*

Manage and produce creative content to boost brand’s presence online and offline as you increase awareness and engagement for current and potential customers.

*These monthly salary ranges are approximate and can fluctuate based on various factors such as the company's budget, the specific responsibilities of the role, and the candidate's level of expertise.

Your Courses in the Next 4 Years

IT Major Courses
Core Computing Courses

Introduction to Computing

Computer Programming 1

Computer Programming 2

Data Structures and Algorithms

Information Management

Applications Development and Emerging Technologies

Professional Courses

Computer Networks

Human-Computer Interaction

Discrete Structures

Object-Oriented Programming

Database Principles and Applications

Advanced Object-oriented Programming

Object-oriented System Analysis and Design

Data Visualization Techniques

Cloud Computing

Web Systems and Technology 1

System Administration and Maintenance

System Integration and Architecture

Social and Professional Issues

Platform Technologies

Integrative Programming and Technologies

Information Assurance and Security 1

Information Assurance and Security 2

Data Analytics Fundamentals

Cybersecurity Fundamentals

Technical Support

Professional Elective Courses

Business Intelligence and Analytics

Online Advertising Platforms

Social Media Advertising

Next-Gen Digital Advertising

Capstone

Capstone 1

Capstone 2

Internship

IT Practicum/PEP

General Courses
General Core Courses

Understanding the Self

Readings in Philippine History

The Contemporary World

Science, Technology, and Society

Art Appreciation

Ethics

Purposive Communication

Mathematics in the Modern World

General

Gender and Society

People and the Earth's Ecosystems

Philippine Popular Culture

Life and Works of Rizal

Rizal's Life and Works

Institutional Courses

College Logic and Math

English and Communication

Specialization in Entrepreneurship Technology
In Entrepreneurship Technology, you'll learn how to leverage the most common technology platforms entrepreneurs use to drive success. Dive into key tools for e-commerce and marketing, and explore the principles related to the entrepreneurial process, particularly with the field of IT. If you already own a business or are thinking of starting one, you can reach next level success once you graduate with this specialization.
Your Future Career Options
Product Manager (Tech Startup)
money
PHP 60,000 - PHP 150,000*

Shape the future of cutting-edge tech products, driving innovation and market success in a dynamic startup environment.
Innovation Strategist
money
PHP 80,000 - PHP 180,000*

Lead the charge in transforming industries with your visionary strategies, pioneering breakthroughs, and driving competitive advantage.
Tech Entrepreneur
money
Varying Salaries based on the success of your business and the growth of your ventures. This could go up to millions of pesos per year.

Ignite your entrepreneurial spirit and blaze new trails in the tech world, building revolutionary businesses from the ground up.

*These monthly salary ranges are approximate and can fluctuate based on various factors such as the company's budget, the specific responsibilities of the role, and the candidate's level of expertise.

Your Courses in the Next 4 Years

IT Major Courses
Core Computing Courses

Introduction to Computing

Computer Programming 1

Computer Programming 2

Data Structures and Algorithms

Information Management

Applications Development and Emerging Technologies

Professional Courses

Computer Networks

Human-Computer Interaction

Discrete Structures

Object-Oriented Programming

Database Principles and Applications

Advanced Object-oriented Programming

Object-oriented System Analysis and Design

Data Visualization Techniques

Cloud Computing

Web Systems and Technology 1

System Administration and Maintenance

System Integration and Architecture

Social and Professional Issues

Platform Technologies

Integrative Programming and Technologies

Information Assurance and Security 1

Information Assurance and Security 2

Data Analytics Fundamentals

Cybersecurity Fundamentals

Technical Support

Professional Elective Courses

CRM and Enterprise Technology

E-commerce and Internet Marketing

Entrepreneurship Management

Technopreneurship

Capstone

Capstone 1

Capstone 2

Internship

IT Practicum/PEP

General Courses
General Core Courses

Understanding the Self

Readings in Philippine History

The Contemporary World

Science, Technology, and Society

Art Appreciation

Ethics

Purposive Communication

Mathematics in the Modern World

General

Gender and Society

People and the Earth's Ecosystems

Philippine Popular Culture

Life and Works of Rizal

Rizal's Life and Works

Institutional Courses

College Logic and Math

English and Communication

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