Want to grow your career or business online? This program from Google makes digital marketing and e-commerce easier to understand and apply. You’ll learn the essentials—SEO, email marketing, analytics, and online store management—and practice using powerful tools like Google Ads, Google Analytics, and Shopify. By the end, you’ll know how to reach more customers, improve performance, and boost sales.
Perfect for aspiring digital marketers, e-commerce managers, entrepreneurs, and business professionals. Whether in retail, tech, or services, this certification helps you stay competitive in the digital marketing industry.
Finish the program and earn a professional certificate from Google, recognized around the world in digital marketing and e-commerce. Add it to your LinkedIn, CV, or online job profile to highlight your skills and stand out to employers.
Flexible Payment Options
You can choose the access option that works for you: All-in Access or Pay As You Grow Access. Switch between tabs to compare and pick what fits your budget and schedule.
Build a strong digital presence and turn online engagement into loyal customers. In this cluster, you will explore the core concepts of digital marketing and e-commerce. Learn how to create a digital marketing strategy, reach your target audience, and understand the customer journey in an online environment.
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Craft impactful email campaigns that connect, convert, and keep customers engaged. In this cluster, you will learn how to write effective emails, build subscriber lists, and use automation to drive results.
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Use data-driven insights to measure performance and sharpen your marketing strategy. In this cluster, you will analyze key metrics and apply marketing analytics to make informed business decisions.
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Learn to create and run successful e-commerce stores from setup to sales. In this cluster, you will explore product listings, shopping carts, order fulfillment, and more to launch your digital storefront.
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Build long-term relationships and drive repeat business through online loyalty strategies. In this cluster, you will learn to enhance customer satisfaction, increase retention, and design loyalty programs that work.
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